About me

I spent large part of my career in general management of small and medium enterprises as managing director with full responsibility of the P&L and all the operations. CEO and member of the board, I usually report directly to the shareholders.
I work coordinating teams of executives and managers coming from different countries and cultures, managing large organizations up to 500 people in different business areas like: consumer products buying and selling, broadcasting media, e-commerce, marketing, logistics, CRM, finance and HR.
I like developing business and managing growth, but always looking to reach profitability results through the most efficient processes and organization.
I have large experience in significant projects implementation, like i.e. building up TV studios, logistics, CRM and IT projects.

In my role of CEO or General Manager I usually represent the company and negotiate the main contracts with partners, vendors, service providers.
I participate actively to the development and management of the industries I work for, being member of the board of the main associations at national and international level (i.e. Confindustria Radio-TV, Netcomm, ERA Europe)

I love start-ups and I’m a startupper. I had the opportunity either to found small new businesses and to manage the start-up of large multinational in new countries.
In my last experience as CEO I started from the market opportunity scouting, going through the market study and business planning to present the project of internationalization, obtain the funding and start-up the operations.
Starting from scratch I built up the team and developed the organization up to 500 people and the business up to several tens of millions Euro, till the break-even.

Currently I collaborate with digital start-ups as Business Angel and advisor in collaboration with important Italian venture capital organizations.

In the CEO role managing people and being a leader is the main task. I had the opportunity to manage small and large teams, from few units up to 500 people, together with a management team of 10-15 managers.
I managed different development phases: hiring and defining processes and procedures, growing and developing, dismissing.
I’m used to work in international environment with managers coming from all over the world.

I faced restructuring and re-organization projects, negotiating different kind of contracts.

I spent large part of my professional life across the “digital” and “omni-channel” retailing and the broadcasting media industries. I’m one of the major experts in Italy in TV Shopping and e-commerce business.
I had the opportunity to manage a national TV channel with live production for 15 hours per day and then to be deeply engaged in the TV business.
I also love retailing and working on bringing brands and products to consumers.

I work constantly in the “digital arena” as co-founder of one of the main independent digital marketing agencies in Italy, of which I’m currently supporting the internationalization.

My experience brings me to be actor of the digital transformation of the businesses.

I’ve a financial and administrative background. In the first years of my career I worked as auditor and consultant in controlling and ERP systems implementation.
I’ve been CFO for several years in medium-large enterprises, taking care for all the financial and also legal topics. Thanks to my experience I had also responsibility for defining and quality of all the business processes and managed several project in IT and operations.

Both in the role of CFO and CEO I worked with large investment funds as shareholders.

Financial figures are what I’m used to manage every day.